What do your company colors say about your brand? You might be surprised.
Beige: Earthy, classic, neutral, warm, soft, bland, melancholy
Blue: Truth, healing, tranquility, stability, peace, harmony, wisdom, trust, calm, confidence, protection, security, loyalty
International significance: China = immortality; Hindus = color of Krishna
Light Blue: Peace, tranquility, quiet, cool, clean, soft, pure, understanding
Teal Blue: Emotional healing, pleasing, rich, protection, unique, expensive
Brown: Stability, masculinity, reliability, comfort, endurance, simplicity, friendship
International significance: Colombia = discourages sales; India = the color of mourning
Burgundy: Vigor, elegance, richness, refinement, leadership, maturity, expensive
Fuchsia: Hot, sensual, exciting, bright, fun, energetic, feminine
Gray: Neutral, corporate, classic, practical, cool, timeless, quiet, quality
Green: Nature, envy, healing, fertility, good luck, hope, stability, success, generosity
International significance: China & France = negative significance for package goods; India = color of Islam; some tropical countries = danger
Lavender: Enchantment, nostalgia, delicacy, floral, sweet, fashion
Lime: Tart, fruity, acidy, refreshing, lively, revitalizing
Navy: Dignity, credibility, strength, authority, conservative, trustworthiness, traditional, quiet, confident, serene
Olive Green: Traditional color of peace, camouflage, classic, adventure
International significance: Military
Orange: Ambition, fun, happy, energetic, balance, flamboyant, warmth, enthusiasm, generosity, vibrant, expansive, organic
International significance: Ireland = religious significance (Protestant)
Pink: Love, romance, softness, delicacy, sweetness, friendship, tenderness, fidelity, compassion
Purple: Spirituality, royalty, mystery, wisdom, transformation, independence, enlightenment, respect, wealth
Red: Optimistic, dynamic, energizing, exciting, sexy, intense, stimulating, aggressive, powerful, energetic, dangerous
International significance: China = good luck; India = purity; Eastern cultures = signifies joy when combined with white
Terra-cotta: Wholesome, earthy, country, welcoming, warmth, stability, fall, harvest
Yellow: Cheeriness, joy, action, optimism, happiness, idealism, summer, hope, imagination, sunshine, philosophy, youth,
International significance: Asia = sacred, imperial
Greenish Yellow: Tart, fruity, acidy, jealousy