Beige: Earthy, clas­sic, neu­tral, warm, soft, bland, melancholy

Blue: Truth, heal­ing, tran­quil­ity, sta­bil­ity, peace, har­mony, wis­dom, trust, calm, con­fi­dence, pro­tec­tion, secu­rity, loy­alty
Inter­na­tional sig­nif­i­cance: China = immor­tal­ity; Hin­dus = color of Krishna

Light Blue: Peace, tran­quil­ity, quiet, cool, clean, soft, pure, understanding

Teal Blue: Emo­tional heal­ing, pleas­ing, rich, pro­tec­tion, unique, expensive

Brown: Sta­bil­ity, mas­culin­ity, reli­a­bil­ity, com­fort, endurance, sim­plic­ity, friend­ship
Inter­na­tional sig­nif­i­cance: Colom­bia = dis­cour­ages sales; India = the color of mourning

Bur­gundy: Vigor, ele­gance, rich­ness, refine­ment, lead­er­ship, matu­rity, expensive

Fuch­sia: Hot, sen­sual, excit­ing, bright, fun, ener­getic, feminine

Gray: Neu­tral, cor­po­rate, clas­sic, prac­ti­cal, cool, time­less, quiet, quality

Green: Nature, envy, heal­ing, fer­til­ity, good luck, hope, sta­bil­ity, suc­cess, gen­eros­ity
Inter­na­tional sig­nif­i­cance: China & France = neg­a­tive sig­nif­i­cance for pack­age goods; India = color of Islam; some trop­i­cal coun­tries = danger

Laven­der: Enchant­ment, nos­tal­gia, del­i­cacy, flo­ral, sweet, fashion

Lime: Tart, fruity, acidy, refresh­ing, lively, revitalizing

Navy: Dig­nity, cred­i­bil­ity, strength, author­ity, con­ser­v­a­tive, trust­wor­thi­ness, tra­di­tional, quiet, con­fi­dent, serene

Olive Green: Tra­di­tional color of peace, cam­ou­flage, clas­sic, adven­ture
Inter­na­tional sig­nif­i­cance: Military

Orange: Ambi­tion, fun, happy, ener­getic, bal­ance, flam­boy­ant, warmth, enthu­si­asm, gen­eros­ity, vibrant, expan­sive, organic
Inter­na­tional sig­nif­i­cance: Ire­land = reli­gious sig­nif­i­cance (Protestant)

Pink: Love, romance, soft­ness, del­i­cacy, sweet­ness, friend­ship, ten­der­ness, fidelity, compassion

Pur­ple: Spir­i­tu­al­ity, roy­alty, mys­tery, wis­dom, trans­for­ma­tion, inde­pen­dence, enlight­en­ment, respect, wealth

Red: Opti­mistic, dynamic, ener­giz­ing, excit­ing, sexy, intense, stim­u­lat­ing, aggres­sive, pow­er­ful, ener­getic, dan­ger­ous
Inter­na­tional sig­nif­i­cance: China = good luck; India = purity; East­ern cul­tures = sig­ni­fies joy when com­bined with white

Terra-cotta: Whole­some, earthy, coun­try, wel­com­ing, warmth, sta­bil­ity, fall, harvest

Yel­low: Cheer­i­ness, joy, action, opti­mism, hap­pi­ness, ide­al­ism, sum­mer, hope, imag­i­na­tion, sun­shine, phi­los­o­phy, youth,
Inter­na­tional sig­nif­i­cance: Asia = sacred, imperial

Green­ish Yel­low: Tart, fruity, acidy, jealousy