Businesses Must Be Accountable for Their Promises on Racial Justice

“Words can be impactful, but they are not enough. True accountability aligns words with actions, through transparent processes that are subject to stakeholder scrutiny.”

This article provides insight into why companies may struggle with accountability regarding their DEI practices and goals. One reason is that many people simply don’t see an issue, shown by a recent SHRM survey that found that 35% of Black employees feel racial discrimination exists at their place of work, while only 7% of white employees agree. Another explanation for weak accountability is that people avoid conflict. The same survey showed that 45% of Black workers and 30% of white workers feel their workplace avoids conversations surrounding race.

The article proposes five steps that companies can take to increase overall accountability:

1) Make racial representation levels transparent

2) Share goals and track progress publicly

3) Incentivize leaders to practice inclusive leadership

4) Issue penalties for not meeting diversity goals

5) Use specific language
Although companies may recognize the value of DEI, holding executives and leaders accountable can be challenging. Contact  Jonathan Dyke and Deon Gaines to learn about ideascape and how we helps leaders increase accountability at companies through our five key services and best practices research.

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