Empty Promises: Businesses Must Meet their DEI Goals

A collection of many different Black Lives Matter signs
“Words can be impactful, but they are not enough. True accountability aligns words with actions, through transparent processes that are subject to stakeholder scrutiny.”

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Companies have been talking a big game when it comes to their DEI efforts. However, many employees feel like they have only received empty promises.

“Words can be impactful, but they are not enough. True accountability aligns words with actions, through transparent processes that are subject to stakeholder scrutiny.”

This article provides insight into why companies may struggle with accountability regarding their DEI practices and goals. One reason is that many people simply don’t see an issue, shown by a recent SHRM survey that found that 35% of Black employees feel racial discrimination exists at their place of work, while only 7% of white employees agree. Another explanation for weak accountability is that people avoid conflict. The same survey showed that 45% of Black workers and 30% of white workers feel their workplace avoids conversations surrounding race. 

The article proposes five steps that companies can take to resolve their empty promises:

1)    Make racial representation levels transparent 
2)    Share goals and track progress publicly 
3)    Incentivize leaders to practice inclusive leadership 
4)    Issue penalties for not meeting diversity goals 
5)    Use specific language

Although companies may recognize the value of DEI, holding executives and leaders accountable can be challenging. Contact Jonathan Dyke and Deon Gaines to learn about ideascape and how we help leaders increase accountability at companies through our five key services and best practices research

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