People are far more likely to endure hardship if they feel like they’re getting something out of it. We endure the soreness from a tough workout because we know our muscles are growing. We’ll give up a relaxing weekend to spend our time painting a room because the space will look better when we’re done. We put money into retirement accounts rather than spending it now so that our later years are financially secure.
This phenomenon is no different in the workplace. Employees will willingly and ha