How benefits brokers are self-sabotaging by being un-coachable

Succeeding with ‘enhanced’ benefits, which for decades have been known as voluntary benefits, involves a super simple strategy: It’s all about setting up a dedicated time with your prospect or client to discuss how these offerings fit directly into their total benefits strategy and overall employee experience.Forward-thinking benefit brokers get it. But up to 95% of our peers sadly take the wrong approach. As a result, they always hear, ‘No.’Here’s a recent example of how things can go horribly

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