How Jack Daniel’s and company celebrate Hispanic Heritage Month

For Hispanic Heritage Month 2021, Latinx employees at Brown-Forman, which owns Jack Daniel’s whiskey among other liquor brands, aren’t simply focusing on what it means to have roots in Central and South America, or to be a part of a Spanish-speaking population. This year, they’re centering on allyship and intersectionality at Brown-Forman. 

The company is home to a variety of employee resource groups, including BRAVE for veterans, BUILD for Black employees, EAST for Asian staffers and COPA for Latinx workers.

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