How the Mercedes F1 team is racing towards diversity

Mercedes-Benz AG has a number of reasons to make overt statements and commit to supporting #diversity beyond their superstar's push – their global customer base also expects it.

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Who’s interested: Primary – CXOs, Senior Leaders and F1 Fans; Secondary – DEI team

Takeaways:
– Mercedes Leadership, taking its queue from Lewis Hamilton, went beyond a statement and committed to meaningful actions and measurement of progress
– In addition to broadening their search from target institutions, Mercedes also partnered with Mulberry Academy to create an extra-curricular #STEM program for underrepresented students aged 7 – 18 to “build a fairer and more equal future”

ideascape View: There is something about sport and its analogies/examples that make it easier for some to digest the messaging. Mercedes-Benz AG has a number of reasons to make overt statements and commit to supporting #diversity beyond their superstar’s push – their global customer base also expects it. For other companies without this type of employee, similar progress can be achieved through the careful crafting of ERGs/Affinity Groups. In studying the history of these Groups, we’ve found that some were created with inherent decision-making power both internally and externally. Additionally, limiting the siloed nature of ERGs and enhancing their ability to create and manage a DEI Governance Framework can produce more business-focused results. Message us to learn more!

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