Our brief review of DEI Goals for 2021:
– “When asked about goals the vast majority of leaders talked about progress being the only goal worth benchmarking.”
– Some leaders are weary of setting benchmarks at all, instead leveraging internal data to measure success over cycles
– Goals are getting smaller and more tailored to specific, functional areas.
ideascape View: Yes and no. When progress is analogous to end-stage employee diversity numbers, benchmarking misses the mark – in order to know what success looks like you have to know how you got there. We can learn from past mistakes of companies like Coca-Cola, where a consistent focus on representation metrics distracted from evaluating the strategies actually driving workforce diversity trends.
We think collaborative benchmarking has its place between point A and point B, as your strategy evolves instead of after. Our membership model utilizes real-time and collectively resourced data to help you design your goals in alignment with your priorities. Message us for details.