It is natural for a CHRO to ask her HR analytics manager to produce analytics. It’s also a classic mistake.
The first step in child-rearing isn’t to hire a nanny; it’s to have a child. Similarly, the first step in analytics is not to request work from someone who does analytics; it’s to consult the customer who needs analytics done.
Defining the Customer
The customer is your regular HR professional, often an HR business partner. This is the individual who can identify business issues and from there formulate a hypothesis and then partner with the people analytics team to find evidence to test that hypothesis.