A bad candidate experience can have a detrimental effect on both brands and those applying to work with them. During the pandemic, we saw a huge increase in volume of applicants for different positions. Rumors ran rife about being ghosted deep into the recruitment process. We wanted to investigate the scale of the problem and the damage being done, so we commissioned some research.
The findings were shocking. 65% of people have been ghosted, according to our research of 2000 UK adults. 86% said their experience of being ghosted left them feeling down and 43% said it took weeks, or even months, to rebuild and move on.