What role do advisers play in finding solutions to rising healthcare costs?

To my fellow benefits advisers: are we part of the problem associated with rising healthcare costs, or are part of the solution? It’s time to do a little soul searching.Building a benefits package is like building a home — and as an industry, advisers are still getting paid more on poorly constructed healthcare homes. We build plans with the same status quo contractors (i.e., insurance carriers) year after year, delivering rate increases and narrower networks with less value — while simultaneously taking a pay increase.

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